Although it is possible to create web sites for very little money, a well thought out one that gets results is more expensive. All Open Images web sites are bespoke and priced individually. To give some idea though, open image would recommend spending a minimum of £700 on a small site and another £700 on generating traffic. This is a total of £1400. Many small businesses will want to consider spending between £2,000 - £5,000 on a website and promotion.
When preparing costs for website development it is necessary to consider all the factors. There is little point in spending all of the available money on a gorgeous web site only to find there is nothing left to spend on getting people to visit it.
| Requirement |
Brief Description |
| WEB DESIGN |
| Preparation of text content |
There is usually a lot of text or 'copy' required for a website. From the initial introductions through to product descriptions. Clever use of this component gives you an opportunity to really sell your products or services. In many instances existing examples exist within an organisation from other marketing programs and these can be brought together in one coherent message accross your website. |
| Preparation of graphical content |
Attractive graphical elements enhance the experience of using your website. Other images such as product photographs etc will have to be made suitable for internet use. If necessary new photographs will have to be made. |
| Interface - Look and feel |
Establishing a good method of navigating through your site depends on what you are selling, who you are selling it to and what your total budget is. This is a crucial area. Good design will make using your site a rewarding experience for the user - increasing the possibilty of making sales. |
| Database Engines and other technologies |
If your site needs to be served with information from a database. Or needs to be constantly updated by people within your organisation then a system will have to be developed in order to manage this. |
| Generating Traffic |
Advertising your site, including the address on your business stationary, vehicle and signage. Search engine submission and optimisation. Business directory listings. Email marketing. |
| WEB SERVICES |
| ISP |
You will need an Internet Service Provider so that you can collect and send emails and access the internet. |
| Domain Name |
If you havent already got one, you will need to purchase at least one domain name for your website. Most UK based companies purchase the .co.uk and .com extension that matches their company name (if available). |
| Hosting |
A web site needs space on a computer and a record of the address for the internet. There are many hosting options and companies available and the the type you require depends on your web site. |
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